The street-style scene in London is always more relaxed than the manicured styling you’ll see outside of the shows in Milan or Paris, and this year the energy was even more eccentric than it has been in recent years. There was a rebellion against the muted “quiet luxury” movement that has defined the zeitgeist over the last couple of seasons, with show-goers rejecting beige and instead embracing strands of beads and whimsical charms that they hung off well-worn Balenciaga City bags and colourful Chopova Lowena carabiner skirts thrown over baggy denim. Instead of polished tailoring, this was a celebration of playful personal style.
Sportswear also dominated in 2024, with designers influenced by the Paris Olympics. Wales Bonner and Martine Rose were two London-based designers that drove this aesthetic in the capital – Wales Bonner’s track jackets and silver foil Sambas from her highly coveted Adidas collaboration had a good showing in the street-style scene, while the Vogue team had a soft spot for Martine Rose’s oversized track jackets. Deputy director of the Global Fashion Network at Vogue, Laura Ingham’s fashion week uniform in 2024 centred around a sported vintage-inspired track jacket, typically paired with pointed heels and slouchy denim.
Keep reading to see the 8 items that defined London street style in 2024.
Puma Speedcats
The latest trainer comeback is the Puma Speedcat, a style that was first worn by Formula 1 drivers in the ’80s and had a moment at London Fashion Week when designers Priya Ahluwalia and Feben featured them in their spring/summer 2025 collections. “I’ve always been interested in archives, especially when it comes to trainer design,” Ahluwalia previously said to Vogue. “The Speedcat is a trainer I’ve always loved from the archives, even when I saw the silhouette in its traditional racing setting I always thought that it would be such a good silhouette to wear in general, so I’m very glad that it’s back in rotation in a wider context.”
A crewneck jumper layered over an outfit
This styling trick swept the front row in September, with crewnecks in oatmeal, red, navy or grey, draped over the shoulders to add an extra dimension to any outfit.
Tartan skirts
In October Vogue’s Alice Cary published a story declaring “it feels like everyone is wearing a kilt skirt right now.” As she explains in the feature, this can be attributed to the London-based brand Chopova Lowena and its carabiner-clip pleated skirts which are made from upcycled Bulgarian folklore fabrics. Scottish brand Le Kilt, meanwhile, specialises in traditional kilts, and the founder Samantha McCoach worked with Maria Grazia Chiuri on the tartan kilts that were included in Dior cruise 2025 show at Drummond Castle.
Track jackets
One of the key trends highlighted in our spring/summer 2025 trend report are windbreaker jackets, a Britpop staple that feels well timed for the Oasis reunion tour next year. Sporty track jackets started gaining momentum this year, with Martine Rose and Wales Bonner’s zip-up jackets proving particularly popular.
Suede bags
In 2024 fashion people swapped black leather bags, for suede totes realised in toffee, mahogany and biscuit tones. The likes of Prada, Khaite and Coach helped to propel this trend, while a number of smaller accessories brands, such as Little Liffner, Savette and DeMellier, featured again and again in street style galleries. It was no doubt a good year for sales of suede protector.
Baggy denim
In November, Vogue’s Alice Newbold wrote that “baggy jeans are your passport to the London It-girl look this autumn.” They are something of a second-skin for Vogue editors and a regular sighting in the Adelphi building. Associate market editor Honey Sweet Elias says they should feel like a “a slouchy tracksuit but in denim form.”
Rugby shirts
Rugby shirts were everywhere in 2024, as they were endorsed by Dries Van Noten, The Row and Talia Byre. Either go full-on collegiate with wide stripes and an Ivy League colour palette, or opt for a more muted knitted version, such as the below polo from Aligne.
Charms and trinkets
In the spring/summer 2024 collections houses such as Balenciaga and Miu Miu were inspired by Jane Birkin, with overstuffed bags that were dripping in charms and trinkets. This runway styling caught on, as bags were accessorised and decorated with stuffed toys, colourful beads and designer key rings. The price of luxury goods sky-rocketed in 2024, and so brands like Loewe and Prada offered keychains as an entry-level purchase.
