Wellness. What was once a whisper on Gwyneth Paltrow’s lips is now a well-recognised concept in our daily lives, and an industry set to hit $9 trillion (£7.25 trillion) by 2028. Whether you’re a health fanatic and well versed in the art of longevity, or you prefer to keep it simple, here Vogue charts some of the wellness trends, formulas and things to look forward to in 2025. Healthiest year yet, incoming.
Chrononutrition
You’re probably well acquainted with your circadian rhythm, which is most simply described as your internal body clock. It influences all facets of your health, from your digestion to when you go to sleep and wake up. Chrononutrition is the science of eating for your circadian clock to improve your health. Rhian Stephenson – nutritionist, naturopath and founder of Artah – has just announced the Artah Chrono-Reset, a three-week programme (starting 13 January) which helps you align your eating patterns with your circadian rhythm for “fast, noticeable results”, including increased energy, a healthier gut and better metabolic efficiency. With live webinars, barre, yoga and breathwork sessions, and 60 delicious high protein and fibre recipes, it’s an excellent way to kick off the year.
Wellness patches
Celebrity acupuncturist Ross Barr brought the excellent concept of wellness patches into our lives, when he launched his Calm Patches, a few years ago. Having always applied them to clients’ temples during his treatments, he created them so everyone could experience the bliss that arrives when the blend of herbs absorb transdermally. (He also made Sleep, Healing and Period Patches, none of which are to be missed.) Now the rest of the world has caught on, with new launches that include Barrière’s Vitamin B12 Patches, which deliver your full daily dose of B12 and folic acid (or vitamin B9) to promote healthy brain and nervous system function, and Kind Patches’s NAD+ Patches, which help boost the body’s NAD+ levels for improved energy, cellular function, cognition, and more.
Being a culture vulture is good for you
Wellness doesn’t exist in a vacuum – everything we do in our daily lives contributes to how “well” we feel, whether that’s what we choose to eat or how we spend our time. According to Dr Anthony Woods, a researcher at King’s College London, viewing and engaging with the arts is brilliant for all aspects of our mental health. It can help reduce symptoms of stress, depression and anxiety, reduce risk of dementia in later life, and even increase your lifespan, according to research carried out by UCL. The National Art Pass is a brilliant and affordable way to visit museums, galleries and historic houses across the UK, costing £62 for 12 months, and getting you 50 per cent off major exhibitions.
Getting crafty is another way to boost your wellbeing – not only is it good (and dopamine-boosting!) for our brains to engage in creative activities and learn something new, but it also helps us get away from our phones and into flow state. One way to do it? Learn how to work with clay and create your own pots and plates at Studio Pottery London, who are also also joining forces with local wellness destinations, LondonCryo and Re:Mind studio, in January to offer visitors a 2-hour pottery, cryotherapy and sound bath experience for a thoroughly enjoyable day out.
You can also read a good book – and there are are some great new options incoming. Please Find Attached by Laura Mucha can help you understand your attachment style better courtesy of proven relationship science, while Roxie Nafousi’s Confidence: 8 Steps To Knowing Your Worth is a guide to shifting from self-doubt to self-belief. Nutritionist Jess Shand’s The Hormone Balance Handbook will help you eat for your hormone health, and TJ Power’s The Dose Effect is your ticket to developing a healthier relationship with your phone.
Beyond the gut microbiome
The new year will also see a renewed focus on the microbiome – but not just that of the gut. The oral and vaginal microbiomes are also crucial to our overall health, so expect to see experts discussing them more. While an unhealthy oral microbiome has been scientifically linked to Alzheimer’s and other neurodegenerative diseases, the vaginal microbiome has been shown to play an important role in vaginal health and disease. Plus a recent study from Harvard found that a specific bacteria found in the vaginal microbiome produces a family of chemicals with anti-inflammatory properties, which is beneficial for fending off disease and improving our overall health.
The supplements to try
New workout destinations
Where to work out this year? We’re booking in here:
For next-level yoga and reformer Pilates: Basic Space, Camberwell
For dance-inspired fitness: The Method, Westbourne Grove
For high-intensity, low-impact movement: Form X Lagree Fitness, Queensway
And the event to book in for…
Dive into the wonderful world of wellbeing, with experiences that include ear seeding, infrared saunas and compression boots, alongside expert chats with facialist Teresa Tarmey, skin health specialist and acupuncturist Annee de Mamiel, and breathwork expert Rob Rea.
The power of community
In our post-pandemic world where social media can sometimes feel like the be-all and end-all, we’re all craving something much more human: connection. So, whether it’s doing a health programme (like the aforementioned Chrono-Reset) with likeminded individuals, releasing pent-up emotion together – Sanctum’s somatic experiences are not to be missed – or simply going for a walk or run with a friend, we’re all searching for community-based wellness.
The number of activity pauses on Strava tripled in 2024, with the app reporting that this was down to breaks to chat or get coffee with friends midway through a walk/run/cycle. Meanwhile, Google searches for “running club London” rose by 40 per cent in the last year, suggesting that we want to exercise together, rather than alone.
London’s hottest new wellness destination is The Lighthouse Club, a chic, discreet and non-pretentious private members’ club and bolthole for those in the creative industries to work, record podcasts, train, cold plunge and sauna, and get beauty treatments. It’s where many of the UK’s best known actors come to hang out with the pros who look after them physically and mentally, and it was created specifically with community in mind.
Elsewhere, nutritionist Rosemary Ferguson has launched R Health Club to offer her guided nutritional plans and live classes while connecting with her community: “People were asking for more – they wanted community, continuity and ongoing support to help them achieve their health goals,” she says. Meanwhile, Pilates coach Bryony Deery also organises IRL meet-ups outside of her digital platform, where she and her community connect, get matcha and go for a walk, while Jab Boxing Club hosts empowering panel talks and events at their new club in Victoria.
Harnessing traditional methods in a modern world
We’re also seeking out other ways to nurture ourselves in a bid to combat the stressful effects of the modern world. “With increased pressure on the NHS and a growing reliance on very generalised treatment plans, the process of care is likely to evolve,” agrees physiotherapist Florence Penny, who believes AI-assisted technology, eventually, will give those working in healthcare more time to listen and develop tailored treatment plans. But with searches for acupuncture up 60 per cent in the last year, and our knowledge of Traditional Chinese Medicine and Ayurveda – both centuries-old eastern styles of medicine, which seek to treat the root cause rather than just the symptom of each malady – much improved, many of us are finding alternative holistic ways to help with less serious issues instead.
