The search for the best swimsuit brands can leave you drowning in a sea of options, whatever time of year it is. But for 2025, the quest for beach and poolside excellence will be easier, because the best labels are all in one place: here. So if you’re lucky enough to be enjoying some winter sun this season, keep scrolling to see and shop our edit.
Some of the designers on our list of favourites have been creating swimwear for years, like Missoni, Eres, and Pucci. Others are notable brands that deserve a closer look, like Matteau and Lisa Marie Fernandez. If you’re in need of a little packing inspiration – or you’re thinking ahead for next summer – read on to discover the best swimsuit brands to bookmark and shop now.
- Best on the high street: Cos Square-Neck Ribbed Swimsuit, £65
- Best for minimalists: Matteau The Square Swimsuit, £255
- Best eco-conscious option: Away That Day Malibu Recycled-Polyamide-Blend Swimsuit, £169
- Best printed bikini: Rat & Boa Bahia Bikini, £225
- Best all round swimsuit: Melissa Odabash Panarea Plunge Swimsuit, £255
- Best designer bikini: Gucci GG Stretch Jersey Bikini, £580
Hunza G
Minimalists will appreciate Hunza G’s sleek silhouettes. The ribbed fabric adds just enough detail, while the rich colourways make these timeless swimsuits feel like modern classics.
Rat & Boa
Rat & Boa’s bikinis come in a myriad of brightly-coloured prints that would look right at home on a sun-soaked beach. Pair with your chicest sunglasses and one of the brand’s cover-ups for the ultimate holiday ensemble.
Lounge
For those craving classic styles at purse-friendly price points, Lounge is the swimwear brand for you. We love the minimalist appeal of the brand’s reversible one-piece and the feel-good bralette bikini – just add denim cutoffs and flip-flops and you’re good to go.
Kurt Geiger London
It might be known for its shoe and bag offering, but Kurt Geiger’s swimwear is also worthy of your attention. Expect rainbow-hued one-pieces and embellished bikinis.
Ganni
Ganni’s take on swimwear is pure Scandi chic. The brand has created bikinis and swimsuits rendered in classic black or leopard print, which will make a subtle statement at the pool or on the beach.
Whistles
Knitted jumpers, winter coats and workwear are all things that Whistles is known and loved for, but the label also offers an array of plain and patterned swimwear in sleek and simple cuts. Our favourite is the striped swimsuit – with its high neck and open back, it oozes endless summer.
Marysia
Ex-ballerina and keen surfer, Marysia Dobrzanska Reeves, spent much of her early life wearing leotards and wetsuits, so when she launched her eponymous label in 2009, she had an intrinsic understanding of how specific materials and cuts could favour the female form. Opt for a signature scallop-hem swimsuit, or explore the wider range of classic bikinis and one-pieces.
Reina Olga
Reina Olga’s signature swimsuits are crafted from ruched fabric, specially designed to embrace the body in a comfortable and flattering fashion – without digging in. The range spans from skimpy printed bikinis to functional bathing suits that can see you through a day-long surfing session.
Pucci
More is always more when it comes to Pucci’s sprightly swimwear designs. Don’t stop at the one-pieces and bikinis – have fun with a matching cover-up or sundress from the brand.
Marks & Spencer
Marks & Spencer makes swimsuits that are as affordable as they are stylish, with a refined, minimalist approach that means the pieces never look passé. Stock up here for sets to last a lifetime of getaways.
Weekday
As high-street buys go, Weekday swimsuits have the stylish appeal of pieces beyond their modest price tag; elevated by intricate strings, straps and contemporary cut-outs.
Fruity Booty
London-based lingerie and swimwear brand Fruity Booty creates original, playful designs in limited drops. What’s more, all of its products are made from deadstock and sustainably sourced fabrics.
Gucci Lido
If you’re in the market for sophisticated swimwear, then look no further than Gucci Lido. Inspired by the summer spirit and complete with details like interlocking metal Gs and “GG” printed stretch jersey fabric, these bikinis make an elegant statement.
Nanushka
Designed in the same spirit as its ready-to-wear offering, Nanushka’s swimwear is both contemporary and cool – perfect for anyone after modern bikinis with a bohemian twist.
Talia Collins
Offering flattering one-pieces and bikinis in heavenly colour-ways, Talia Colins’s designs are made with two things at front of mind: the female form and conscious designs. Choose from an array of styles with high or low coverage, which are made using ECONYL® – a yarn that consists of 100 per cent regenerated nylon fibre, crafted from abandoned fishing nets and other discarded ocean plastics.
Toast
Toast offers sleek and simple designs that you can easily imagine slipping into for a day at the beach. Choose from high-leg one-pieces or beautifully cut bikinis in classic colourways.
Bond-Eye
Channel Baywatch-era Pamela Anderson in Bond-Eye, which offers vibrant basics that are made for people with a penchant for colourful style. Nodding to the ’90s with cool crop-tops and sporty silhouettes, shop here for bathing suits and bikinis with nostalgic appeal.
Dora Larsen
Just like its lingerie, Dora Larsen’s swimwear line offers minimal designs in delicious colourways. The range includes a variety of cuts in powder pink, baby blue and plum red – all equally fitting for a day in the sun.
Form and Fold
Carly Warson and Stephanie Korn started this Australian brand to cater exclusively to women with larger busts. Sporty, functional pieces define the label, which creates swimwear for cup sizes D and above. The Melbourne-based label makes plunging bikini tops that sculpt the body perfectly.
& Other Stories
& Other Stories doesn’t miss a beat when it comes to its swimwear collection. Whether you opt for sparkly or metallic, plain or printed, there are plenty of stand-out styles on offer.
Jade Swim
Jade Swim proves that minimal doesn’t have to mean boring with its eye-catching one-shoulder swimsuits and beautifully cut designs.
Arket
Known and oh, so loved for its unbeatable basics, Arket is nothing short of a saviour in the swimwear category. With sleek designs that are both stylish and purse-friendly, it ticks all the boxes that good swimwear should.
Alaïa
Laser-cut patterns are a common detail seen across Alaïa’s ready-to-wear – and its swimwear offering comes with chic cut-outs, too. Meet Alaïa’s haute swim offering; ranging from high-waisted bikinis to plunge-neckline swimsuits.
Matteau
Ilona Hamer and Peta Heinsen, sister founders of Matteau, have mastered the art of creating simple swimsuit silhouettes. Whether you love a universally-flattering one-piece or a tried-and-true bikini, the label puts the emphasis on making sure each style offers a perfect fit.
Read more: The Best Swimwear To Set Your Sights On
Cos
Cos applies the same clean and directional design philosophy that defines its ready-to-wear to its swimwear, too. The result? Fuss-free and easy swimsuits.
Missoni Mare
The iconic knits from legendary fashion house Missoni are also available in swimsuit form. The striped and zig-zag pattern styles come in bright colours and metallic finishes that embody the joys of summer.
Cover Swim
If surfing and beach volleyball are on your holiday agenda, keep Cover Swim’s designs in mind for all activities. The label sources sustainable materials and uses UV-protective fabrics in its designs.
Everlane
Everlane’s sleek swimwear designs are perfect for minimalists. Plus, 82 per cent of the materials used to create each swimsuit come from recycled nylon.
Eres
The quality and fit of the swimsuits from the French label Eres is unmatched. With more than 40 years under its belt, the brand has mastered the art of creating the perfect one-piece, as well as comfortable, functional bikinis.
Lisa Marie Fernandez
Jet set in style with a swimsuit from Lisa Marie Fernandez. The designs stand out and fit-wise, it’s like a glove, thanks to bonded stretch fabrics and textured materials.
Solid & Striped
The name pretty much says it all: Solid & Striped offers a beautiful roster of both plain and printed swimsuits. Details like keyholes and belts take the designs to the next level.
Bondi Born
Fit and durability are both key factors for Australia-based label Bondi Born. The label’s figure-sculpting one-pieces and bikinis are made with chlorine-resistant fabrics that lengthen the lifespan of each design.
Oséree
Here’s a label that believes beachwear should also be eye-catching. The shimmering two pieces are the stars of the show, but the brand’s cover-ups and accessories are equally good.
Melissa Odabash
Melissa Odabash’s namesake label has expanded into ready-to-wear, but it’s the classic swimsuits with sophisticated details like buttons and laces that continue to win our hearts.
Haight
Haight swimwear is versatile enough to wear in and out of the pool. Pair either one of these two stunning bikinis with a printed sarong and you’re ready for a sun-soaked day out.
Peony
Romance is at the heart of Peony’s swimsuit designs. From the sweet florals to the dainty ruffles, each creation has playful flair.
Fisch
Each Fisch suit is made from a regenerative nylon fabric that’s created from fishnets, and the beautiful designs are versatile enough to wear just about anywhere.
Evarae
Evarae deals in consciously-produced swimsuits, high-quality fabrics, and sleek designs. Resortwear at its finest.
Faithfull The Brand
Since launching in 2012, Faithfull the Brand has placed importance on eco-conscious practices – and the label works closely with local artisans in Bali. The brand’s hand-crafted pieces are designed with lightness and wearability in mind.
Boteh
Boteh creative director Amelia Mather has a natural flair for artisanal print and colour. With a nostalgic aesthetic that nods to decades past, each piece is also constructed with comfort in mind.
Norma Kamali
With several decades in the game, Norma Kamali is truly a fashion industry veteran. Her swimwear range? Cut to perfection, and in shades ranging from tonal shades to bright neons.
Asceno
This label combines comfort and style. The brand’s fanbase is ever-growing, thanks to its refined, minimalist designs.
Toteme
Looking for a form-fitting swimsuit, or high-waisted bikini bottoms and a bandeau top? Scandi label Toteme, founded by couple Elin Kling and Karl Lindman, offers numerous options.
Leslie Amon
Leslie Amon’s key-hole-detail swimsuits and short cap-sleeve bikinis typically sell out, but the designer doesn’t restock in an effort to limit overproduction. Once a design is sold-out, it’s gone forever.
Away That Day
With conscious practices at the forefront, Away That Day’s swimwear is ethically-made by small manufacturers in the UK and Europe. Not only are the pieces timeless, they are crafted from the most comfortable fabrics.
